Corporate Culture
Corporate Culture
Corporate Culture
Transforming Life with Technology

In more than thirty years of development, Xigu Optical has managed to establish a corporate culture centered on customers first, pragmatic innovation, care for employees, and fairness and inclusiveness for all. The internet has contributed to a new company mission of Interconnection and Freedom without Boundaries that reflects the company's innovative spirit and timeliness. It takes time, persistence, and dedication to build a worthy corporate culture.


  • CORE VALUE
    CORE VALUE
    Diligence Innovation Equity Integrity
  • Our Mission
    Our Mission
    All Links Full Freedom
  • Our Vision
    Our Vision
    Win the trust of customers and achieve the dreams of employees.
  • Management Idea
    Management Idea
    Practical with efficiency, Creative with cooperation.
Xi 'an Xigu Optical Communication Co., LTD Xi 'an Xigu Optical Communication Co., LTD
Mission: Interconnection, Freedom without Boundaries

The Interconnection of the company's mission comes from a line in Mao Zedong's poem "Changsha" that refers to the interconnection of all of nature's creatures pursuing freedom and equality, and it highlights a great ideal and ambition.


We are now in an era of rapidly advancing information technology and greater connections among people. In the future, the Internet of Things will connect objects as well to achieve the full interconnection of all things. None of this would be possible without the exchange and transmission of data and the support of fundamental communication networks. We are dedicated to creating a more intelligent living environment by providing more advanced, higher-quality products and communications solutions.


We aim to interconnect all things, human society and physical systems, to eliminate the distance and objective reality limiting our lives. Doing so will significantly enhance resource utilization and productivity and make our lives more convenient and efficient, promote social and economic development, improve the relationship between humans and nature, and ultimately achieve a harmonious state of freedom without boundaries.


Vision: Earn Customer Trust, Fulfill Employee Dreams

We are committed to providing advanced, high-quality products and services and creating a top-notch customer experience worthy of trust.

At the same time, we strive for continuous growth, offering our employees a broader platform to achieve their dreams.


Values: Customers First, Pragmatic Innovation, Care for Employees, Fairness and Inclusiveness for All

Customers First: Putting customers first is the essence of business. Meeting customer needs is the fundamental starting point for any company's development. We work hard to understand customer behavior, see things from their perspective, and provide what they need. We also work hard to create and deliver high-quality, low-cost products on time, sincerely and thoughtfully, to ensure satisfaction and create value.


Pragmatic Innovation: We encourage innovation and innovative thinking, particularly innovation that will benefit our customers and help them achieve their goals. We encourage every employee in the organization to be all they can be, embrace lifelong learning, and unleash their full innovative potential.


Care for Employees: The company's growth relies on the hard work of every employee; each employee is an asset for the company's development. We provide opportunities for our employees to engage their full potential, follow their talent, nurture a sense of belonging, and create the kind of situation where employees and the company succeed together.


Fairness and Inclusiveness for All: A fair and inclusive company atmosphere can continuously enhance vitality. Externally, we adhere to fair cooperation and good faith in business. Internally, we offer equitable opportunities for promotion. We embrace diverse thinking and different values with an inclusive mindset and work to maximize every employee's potential.


Business Philosophy: Pragmatic, Efficient, Collaborative, Innovative

Pragmatic: We firmly believe that pragmatism is the cornerstone of the company's development.

Every employee must be pragmatic and realistic. The company advocates for a realistic approach to work, opposes dishonesty, and encourages pragmatism, humility, diligence, and excellence. The company also believes in the importance of pragmatism when dealing with customers, working hard to deliver real results, be as effective as possible, realize corporate value, and build up the corporate brand.


Efficient: We are convinced that efficiency is key to company growth.

Every employee should strive for efficiency in work, eliminate cumbersome bureaucratic practices, and improve execution. The company ensures smooth internal communication by establishing clear and straightforward workflows, providing employees with professional training, and promoting principles of evaluation that encourage high performance to guarantee the overall efficiency of operations. At the same time, the company is dedicated to improving its response to customer needs and providing efficient, high-quality products and comprehensive, systematic solutions. Externally, the company needs to excel in collaboration and integration with upstream and downstream enterprises inside and outside the industry to properly scale operations and more rationally allocate talent, information, and technology while developing clientele and an ecosystem conducive to mutual success.


Collaborative: We believe that collaboration is essential for the company's development.

Internally, employees and departments need to work together, complement each other, and maximize team potential to enhance efficiency in pursuit of the company's strategic goals. Externally, the company needs to excel in collaboration and integration with upstream and downstream enterprises inside and outside the industry to properly scale operations and more rationally allocate talent, information, and technology while developing clientele and an ecosystem conducive to mutual success.


Innovative: We believe that innovation is the true force driving the company's growth.

The company should nurture a culture of innovation, promote innovative thinking, and encourage employees to invent new products, develop new work methods, and optimize production processes. Meanwhile, the company should also focus on talent development and recruitment and create new mechanisms to stimulate the greatest possible innovation and enthusiasm. Finally, the company must be constantly pushing the envelope in technology, products, services, systems, organization, models, and other aspects to enhance core competitiveness, adapt to a changing market environment, and maintain steady growth.